When it comes to starting a new internet marketing project there are a heap of things to take care about as there are just too many traps and pitfalls you should avoid!
Every experienced internet marketer will confirm to you - after each project accomplished there are at least 5 things that went wrong, and - if done otherwise - could have avoided a lot of extra cost in time and budget if done right in the first place. Some of those mistakes can cost you months!
Every hour you fail to invest in the design phase will cost you a month in rollout phase.
Some things to consider and design beforehand...
- Do you know your market? Did you do your keyword research?
- Do you know your competitors? Did you perform a competitor research?
- Which domain are you going to use? And why? Is it the perfect domain?
- Did you consider all technical issues and requirements? (servers, IPs, DNS, CMS, etc.)
- Is your organization ready for doing business online?
- Who will write the content for your website? Who will maintain it - and how?
- How do you plan to get links to your website?
- Do you plan to buy PPC traffic? If yes where, and who will manage the PPC campaign?
- Which of all these things make sense to do inhouse vs. outsourced?
Also there are general product marketing issues to take care of as well - actually
online marketing planning
- Products and niches to be distributed online
- Target groups definitions
- Pricing strategies
- Promotional strategies
- Refund and return policies
And of course there are internet marketing related issues to plan for
- Strategies for creation of Press Releases, Sales copies
- PPC and paid inclusion strategy
- Organic Search optimization strategy
- Media Budget Allocation and spending strategy
- timely aquisition Text Link and Advertorial Advertising / Hosted Marketing Pages
All these issues and many more need to be taken care of, and it's
YOUR decision who will be responsible for what.
We feel fine to do just a specialized part of link building (where we are best at) as long as the other parts are taken care of as well!
Please note that due to the immense interest we can only do personal consulting like this for a handful of selected premium clients, but offer presell pages, link building and persona building to the whole market.